A 10-day course. 10 minutes a day.
The only AI course that proves it worked.
Every participant is scored before the course and after it. Most AI training asks you to trust it. SPARKS shows you the numbers, built from the methods used inside 200+ organizations.
0→0
Real AI usage, scored before and after (sample data)
Test your AI usage, free
Takes 5 to 10 minutes
By Bryan Cassady. Bestselling author. 40,000+ leaders trained.
Measured, not promised
The same assessment is completed before and after the course. Explore the results and see how individual participants changed.
Participants scoring 70 or higher
Average assessment score
Average improvement
70 represents a top 20th percentile result.
Where participants moved
The proportion reaching top-20% performance increased from 25% to 96%.
Every participant's journey
Moves of 3 points or less either way are counted as no meaningful change.
19 of 24 participants improved their assessment score. Tap or hover any line to see that person's before and after.
See it in 1 min
A short explanation of why the course is assessed before and after.
Built on research. Open to inspection.
- Informed by approximately 90 academic studies on effective AI training.
- The assessment is free to complete before purchasing anything.
- It measures how participants use AI, not only how capable they believe they are.
Takes less than five minutes.
Trusted by leaders at
Ten days. One behavior at a time.
Four days of foundation, six days of the SPARKS practice. Every day ends with a real exercise on your real work.
Day 1 · Foundation
Muse, not oracle
AI only knows what you give it. Bring the problem, let AI pressure-test it, keep the decision. Define the bottleneck before you open the tool.
$3.70 to $10.30 per $1
return for high performers
What you walk away with
Not a certificate for showing up. A stack of things you keep using.
10 daily lessons
Advanced track
Capstone project
Two verifiable certificates
Bryan's personal guidance
Daily rhythm, kept for you
Where should you start?
Three quick answers. We point you at the right thing.
Not sure where to start?
Three quick answers. We point you at the right thing.
From past participants
Two cohorts in. Sample quotes below while the cleaned testimonial set is finalized.
“SPARKS completely transforms how you work with AI. It’s not just about getting answers. It’s a structured framework that amplifies your own expertise and builds a true collaborative partnership.”
Giovanni Alvarado
RACSA
“This course is excellent, even for someone who has been using AI for quite a while. I was skeptical at first, but I was blown away by what I learned. Highly recommended.”
Ian Koh
Experienced AI user
“As a novice AI user, I learned to use AI as a thinking partner. It challenged me to become clearer in my messaging, and the quality of the output improved with the clarity of my instructions.”
Adrian Phang
Participant · Live cohort
“SPARKS does much more than introduce AI tools. It changes how you work with AI. The daily exercises apply directly to your own tasks, making the time immediately useful and helping the learning stick.”
Roland Geyer
Onyx Enterprises GmbH
“The most important change was rewriting my AI instructions. It radically changed every interaction, and the outcomes became genuinely impressive.”
Ricardo Barbosa
CENIT
“SPARKS completely transforms how you work with AI. It’s not just about getting answers. It’s a structured framework that amplifies your own expertise and builds a true collaborative partnership.”
Giovanni Alvarado
RACSA
“This course is excellent, even for someone who has been using AI for quite a while. I was skeptical at first, but I was blown away by what I learned. Highly recommended.”
Ian Koh
Experienced AI user
“As a novice AI user, I learned to use AI as a thinking partner. It challenged me to become clearer in my messaging, and the quality of the output improved with the clarity of my instructions.”
Adrian Phang
Participant · Live cohort
“SPARKS does much more than introduce AI tools. It changes how you work with AI. The daily exercises apply directly to your own tasks, making the time immediately useful and helping the learning stick.”
Roland Geyer
Onyx Enterprises GmbH
“The most important change was rewriting my AI instructions. It radically changed every interaction, and the outcomes became genuinely impressive.”
Ricardo Barbosa
CENIT
“SPARKS completely transforms how you work with AI. It’s not just about getting answers. It’s a structured framework that amplifies your own expertise and builds a true collaborative partnership.”
Giovanni Alvarado
RACSA
“This course is excellent, even for someone who has been using AI for quite a while. I was skeptical at first, but I was blown away by what I learned. Highly recommended.”
Ian Koh
Experienced AI user
“As a novice AI user, I learned to use AI as a thinking partner. It challenged me to become clearer in my messaging, and the quality of the output improved with the clarity of my instructions.”
Adrian Phang
Participant · Live cohort
“SPARKS does much more than introduce AI tools. It changes how you work with AI. The daily exercises apply directly to your own tasks, making the time immediately useful and helping the learning stick.”
Roland Geyer
Onyx Enterprises GmbH
“The most important change was rewriting my AI instructions. It radically changed every interaction, and the outcomes became genuinely impressive.”
Ricardo Barbosa
CENIT
AI collaboration assessment
How do you actually use AI?
Copy the assessment prompt into your AI tool. It is anonymous, runs in your own chat, and if your AI has memory enabled it scores how you really work, not how you think you work. Takes 5 to 10 minutes.
You are an AI Collaboration Assessor built on the SPARKS framework by Bryan Cassady. Bryan Cassady helps leaders move from AI hype to impact. Website: www.bryancassady.com SPARKS course: www.bryancassady.com/sparks/ Run your own assessment: www.bryancassady.com/aiinsights/ Your job is to analyze how I currently work …
≈ 1,302 words · the full prompt copies in one click
AI Steerer
Depth Seeker → Judgment Designer
Bryan Cassady
Bestselling author, Disciplined AI
The person behind SPARKS
I'm Bryan Cassady. Two decades teaching innovation to leaders, 40,000 of them, across 200+ organizations in 32 countries. Author of the bestselling CYCLES and The Generative Organization.
SPARKS exists because I kept watching smart people get average results from AI. The tools were never the problem. The thinking before the tool was.
Choose how you build better AI habits.
A practical 10-day program that changes how you think and work with AI. Learn independently, practise live with Bryan, or bring a measured cohort program to your organization.
The 10-Day Course
Regular price €195 after launch
This is a pre-launch enrollment. Lessons unlock on the course start date, not the day you enroll.
Build the six SPARKS behaviors at your own pace.
- 10 practical lessons
- Advanced track
- One exercise each day
- Every prompt, GPT, and template used in the course
- Capstone review and certificates
- Lifetime access
Time: 10 minutes a day
The Live Cohort
Everything in the self-paced course, plus live practice, feedback, and accountability with Bryan.
- Live sessions with Bryan
- Real-time application and group discussion
- Feedback on exercises and capstone
- All course materials, prompts, GPTs, and templates
- Certificates and lifetime access
Time: 30 minutes a day for 10 days
Next cohort date to be announced
Disciplined AI for teams
Company Cohort
A measured program built around your team's real work.
- Baseline AI-usage assessment
- Live or self-paced cohort delivery
- Exercises grounded in current company work
- Content shaped around priority use cases and risks
- Follow-up assessment
- Cohort-level findings
- Leadership debrief and next-step recommendations
- Direct program planning with Bryan's team
Time: Live delivery is 30 minutes a day for 10 days
| Self-paced | Live | Company | |
|---|---|---|---|
| Daily time | 10 min | 30 min | 30 min live |
| Live guidance | No | Yes | Optional |
| Individual feedback | Capstone | Live + capstone | Program-dependent |
| Assessment | Individual | Individual | Baseline + follow-up |
| Money-back guarantee | Yes | Yes | Yes |
| Uses real company work | Participant choice | Participant choice | Yes |
| Leadership report | No | No | Yes |
Self-paced, in your browser. One lesson a day for ten days, each built around a short video, a summary, and an exercise you run on your own work. About ten minutes a day.
No. You need a free account on any major AI tool. The methods are about thinking, not engineering.
ChatGPT, Claude, and Gemini all work. The methods are tool-agnostic, and every exercise includes one-click links for each.
Yes. Day 1 is fully open in the course preview, video, exercise, and prompt included. No signup needed.
SPARKS is a six-behavior method for working with AI, created by Bryan Cassady: Speak it out, Pivot roles, Ask for more, Reframe, Keep going, and Stop and think. Days 1 to 4 build the foundation, days 5 to 10 practice one behavior each.
A custom AI tool you build around one real challenge from your own work, using everything from the ten days. Submitting it earns the certificate of mastery.
Catch up anytime. You have lifetime access, and the course keeps your place.
Yes. Individuals can join a live cohort with Bryan, and companies can run SPARKS as a facilitated program built around their team's real work.
All three tiers include a money-back guarantee. Exact terms and window are being finalized. If this affects your decision to enroll, contact us first and we will confirm the current policy before you pay.
Get in touch
Questions before enrolling, team inquiries, or anything else.
Ten minutes a day. Ten days.
The tool doesn't change. You do.
Still deciding? Day 1 is fully open. Watch it, run the exercise, then come back.